Builder Growth Report

How We Generated 387% More Visibility for Home Builders

The exact framework we used to transform 3 D.C. metro builders—with real numbers and your blueprint to replicate it.

3 deep-dive case studies with before/after metrics
The multi-location SEO framework that works
Key takeaways you can apply immediately

25+ Years in Builder Marketing Brookfield, Craftstar, Toll Brothers Alumni Avg. +250% Organic Growth

The Challenge

The Builder's Digital Dilemma

78%

Market Pressure

of builders cite high interest rates directly impacting their sales pipeline and buyer decisions.

50-70%

Mobile Abandonment

of potential buyers leave slow-loading mobile sites before ever seeing your homes.

Zero

Digital Prominence

Award-winning homes, exceptional quality—but invisible online. Great product buried by competitors in search results.

Competing

Internal Keyword Conflict

Multiple communities under one brand fighting for the same search terms—diluting authority and confusing Google.

"In 2025, relying solely on referrals and paid ads is a liability. Organic authority is an asset that compounds."

Hero Case Study

Brookfield Residential

Multi-Location Builder • D.C. Metro

1,365+ homes in 2024

12+ D.C. Metro Locations

Fortune 500 Parent Co.

312 Keywords Ranked (43 in Top 10)

The Challenge

Brookfield Residential, one of the most prominent real estate developers in the Washington, D.C. metro area, approached Atlas Studios with a dual challenge: elevate their corporate brand to the top of local search rankings while driving visibility for dozens of individual residential communities—each operating under different group names and target audiences.

Traditional SEO approaches created internal keyword conflict where properties competed against each other, diluting domain authority.

Our Strategy

Atlas stepped in with a tailored SEO and digital marketing strategy built for scale, differentiation, and regional dominance. We built a custom React architecture (not WordPress) with a multi-location SEO framework that unified domain authority while preserving each community's identity.

Enterprise SEO Multi-Community Local SEO Landing Page Development Geo-Targeted Campaigns

Brookfield Residential

The Execution & Results

Corporate SEO Authority

Enterprise-level SEO campaign optimizing website, content, and local listings to dominate competitive search terms across D.C., Maryland, and Virginia.

Multi-Community Local SEO

Localized SEO strategies for each property group with unique keyword targeting and Google Business Profile footprint—312 unique keyword targets.

Landing Pages & Content

Unique landing pages for each community with local keyword targeting, maps, floor plans, and lead forms—supported by content marketing.

Geo-Targeted Marketing

Targeted paid search and social campaigns to convert local traffic into qualified leads. Mobile-first architecture with 91/100 PageSpeed.

Atlas helped Brookfield overcome the real estate industry's most common digital challenge— standing out at both the brand and property level.

+387% Google Visibility

+278% Organic Traffic

91/100 Mobile PageSpeed

+164% YoY Backlink Growth

Proven Repeatability

Different Builders. Consistent Results.

Craftstar Homes

Value-Driven Homes • Mid-Market Builder

296% Visibility

187% Traffic

89 PageSpeed

36 Keywords in Top 10

"Standing out in a competitive, cost-conscious market."

Clarksburg Village

Montgomery County • Master-Planned

Results: Surge in organic traffic and inquiry volume from high-intent searchers looking to settle in the area. Achieved top-of-page rankings for location and amenity-driven keywords.

Hyper-Local Dominance

"Award-winning homes but lacked digital prominence—we changed that."

Same framework. Different builders. Consistent results.

Key Takeaways For Your Business

✓ Dual-layer SEO works: corporate + community targeting prevents internal competition
✓ Google Business Profiles per location dominate the local pack
✓ PageSpeed 89-91/100 eliminates mobile bounce
✓ Lifestyle content captures high-intent buyers first
✓ Backlink authority compounds (133-164% YoY growth)
✓ Smart budget allocation produces consistent leads